Intermediate

Target Rating Points (TRP)

Advertising weight counted only within the specific target audience.

Formula

TRP = \frac{\text{Impressions among target}}{\text{Target population}} \times 100

Variables

Impressions among targetExposures inside the target group

Target populationSize of the target audience

Example

An ad seen 2M times by a 10M target = 20 TRP

Did You Know?

TRPs refine GRPs by counting only your actual target audience rather than everyone.

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More in Media & Data

Gross Rating Points (GRP)

Total advertising weight of a campaign against the whole audience.

Television Rating (TVR)

Share of all potential viewers watching a particular programme.

Cost Per Mille (CPM)

The cost of reaching one thousand impressions.

Cost Per Rating Point (CPP)

How much it costs to buy one rating point of audience.

Click-Through Rate (CTR)

Percentage of ad views that result in a click.

Cost Per Click (CPC)

Average amount paid for each click on an ad.