Basic

Cost Per Click (CPC)

Average amount paid for each click on an ad.

Formula

CPC = \frac{\text{Cost}}{\text{Clicks}}

Variables

CostTotal ad spend

ClicksNumber of clicks

Example

$200 for 400 clicks → CPC = $0.50

Did You Know?

Search ads are auctioned, so CPC changes in real time with competition.

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More in Media & Data

Gross Rating Points (GRP)

Total advertising weight of a campaign against the whole audience.

Target Rating Points (TRP)

Advertising weight counted only within the specific target audience.

Television Rating (TVR)

Share of all potential viewers watching a particular programme.

Cost Per Mille (CPM)

The cost of reaching one thousand impressions.

Cost Per Rating Point (CPP)

How much it costs to buy one rating point of audience.

Click-Through Rate (CTR)

Percentage of ad views that result in a click.