Media & Data
Basic

Television Rating (TVR)

Share of all potential viewers watching a particular programme.

Formula

TVR=Viewers of a programmeTotal TV population×100TVR = \frac{\text{Viewers of a programme}}{\text{Total TV population}} \times 100

Variables

Viewers of a programmePeople watching
Total TV populationAll potential viewers

Example

3M viewers of a 30M TV population → TVR = 10

Did You Know?

A single national TVR point can represent millions of viewers in big markets.

mediatvratingsbroadcast

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Gross Rating Points (GRP)

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Total advertising weight of a campaign against the whole audience.

Target Rating Points (TRP)

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Advertising weight counted only within the specific target audience.

Cost Per Mille (CPM)

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The cost of reaching one thousand impressions.

Cost Per Rating Point (CPP)

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How much it costs to buy one rating point of audience.

Click-Through Rate (CTR)

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Percentage of ad views that result in a click.

Cost Per Click (CPC)

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Average amount paid for each click on an ad.