Search Results

9 results for “advertising”

Formulae (9)

GRP = \text{Reach}\,(\%) \times \text{Frequency}

Total advertising weight of a campaign against the whole audience.

TRP = \frac{\text{Impressions among target}}{\text{Target population}} \times 100

Advertising weight counted only within the specific target audience.

CPM = \frac{\text{Cost}}{\text{Impressions}} \times 1000

The cost of reaching one thousand impressions.

CPP = \frac{\text{Cost}}{GRP}

How much it costs to buy one rating point of audience.

CTR = \frac{\text{Clicks}}{\text{Impressions}} \times 100

Percentage of ad views that result in a click.

CPC = \frac{\text{Cost}}{\text{Clicks}}

Average amount paid for each click on an ad.

CPA = \frac{\text{Cost}}{\text{Conversions}}

Average cost to gain one customer or completed action.

ROAS = \frac{\text{Revenue from ads}}{\text{Ad spend}}

Revenue generated for every unit of currency spent on advertising.

SOV = \frac{\text{Your impressions}}{\text{Total market impressions}} \times 100

Your brand’s share of all advertising exposure in a market.