Media & Data
Intermediate

Gross Rating Points (GRP)

Total advertising weight of a campaign against the whole audience.

Formula

GRP=Reach (%)×FrequencyGRP = \text{Reach}\,(\%) \times \text{Frequency}

Variables

Reach% of audience reached
FrequencyAverage exposures per person

Example

Reach 40% × frequency 3 = 120 GRPs

Did You Know?

GRPs can exceed 100 because they count total exposures, not unique people.

mediaadvertisingtvratings

Share this formula

More in Media & Data

View all

Target Rating Points (TRP)

Intermediate

Advertising weight counted only within the specific target audience.

Television Rating (TVR)

Basic

Share of all potential viewers watching a particular programme.

Cost Per Mille (CPM)

Basic

The cost of reaching one thousand impressions.

Cost Per Rating Point (CPP)

Intermediate

How much it costs to buy one rating point of audience.

Click-Through Rate (CTR)

Basic

Percentage of ad views that result in a click.

Cost Per Click (CPC)

Basic

Average amount paid for each click on an ad.