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5 results for “tv”

Formulae (5)

CLV = \dfrac{ARPU \times Gross\ Margin}{Churn\ Rate}

The total profit expected from a customer over the whole relationship.

GRP = \text{Reach}\,(\%) \times \text{Frequency}

Total advertising weight of a campaign against the whole audience.

TRP = \frac{\text{Impressions among target}}{\text{Target population}} \times 100

Advertising weight counted only within the specific target audience.

TVR = \frac{\text{Viewers of a programme}}{\text{Total TV population}} \times 100

Share of all potential viewers watching a particular programme.

CPP = \frac{\text{Cost}}{GRP}

How much it costs to buy one rating point of audience.