Media & Data
Intermediate

Cost Per Rating Point (CPP)

How much it costs to buy one rating point of audience.

Formula

CPP=CostGRPCPP = \frac{\text{Cost}}{GRP}

Variables

CostTotal campaign cost
GRPGross rating points delivered

Example

$60,000 for 120 GRPs → CPP = $500

Did You Know?

CPP lets planners compare the efficiency of different channels and dayparts.

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