Basic

Engagement Rate

How actively an audience interacts with content.

Formula

ER = \frac{\text{Engagements}}{\text{Followers}} \times 100

Variables

EngagementsLikes, comments and shares

FollowersTotal followers (or reach)

Example

500 engagements / 10,000 followers → ER = 5%

Did You Know?

Smaller accounts often post higher engagement rates than mega-influencers.

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More in Media & Data

Gross Rating Points (GRP)

Total advertising weight of a campaign against the whole audience.

Target Rating Points (TRP)

Advertising weight counted only within the specific target audience.

Television Rating (TVR)

Share of all potential viewers watching a particular programme.

Cost Per Mille (CPM)

The cost of reaching one thousand impressions.

Cost Per Rating Point (CPP)

How much it costs to buy one rating point of audience.

Click-Through Rate (CTR)

Percentage of ad views that result in a click.