Basic

Conversion Rate

Percentage of visitors who complete a desired action.

Formula

CR = \frac{\text{Conversions}}{\text{Visitors}} \times 100

Variables

ConversionsCompleted actions

VisitorsTotal visitors

Example

30 sales from 1,000 visitors → CR = 3%

Did You Know?

A one-second delay in page load can cut conversion rates by around 7%.

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More in Media & Data

Gross Rating Points (GRP)

Total advertising weight of a campaign against the whole audience.

Target Rating Points (TRP)

Advertising weight counted only within the specific target audience.

Television Rating (TVR)

Share of all potential viewers watching a particular programme.

Cost Per Mille (CPM)

The cost of reaching one thousand impressions.

Cost Per Rating Point (CPP)

How much it costs to buy one rating point of audience.

Click-Through Rate (CTR)

Percentage of ad views that result in a click.