Digital Marketing & Analytics

Basic

Click-Through Rate

Percentage of ad viewers who click on the ad.

Formula

CTR = \frac{\text{Clicks}}{\text{Impressions}} \times 100

Variables

CTRClick-through rate (%)

\text{Clicks}Number of clicks

\text{Impressions}Number of times the ad was shown

Example

50 clicks on 2 000 impressions → CTR = 2.5 %

Did You Know?

The average Google Ads CTR across all industries is roughly 3–5 %; anything above 7 % is considered excellent.

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More in Digital Marketing & Analytics

Cost Per Mille (CPM)

Cost to reach 1 000 viewers with an ad.

Cost Per Click

Average price paid for each click on an ad.

Cost Per Acquisition

Average cost to acquire one paying customer or conversion.

Return on Ad Spend

Revenue generated for every currency unit spent on advertising.

Conversion Rate

Percentage of visitors who complete a desired action.

Bounce Rate

Percentage of visits where the user left after viewing only one page.