Digital Marketing & Analytics

Basic

Conversion Rate

Percentage of visitors who complete a desired action.

Formula

CR = \frac{\text{Conversions}}{\text{Visitors}} \times 100

Variables

CRConversion rate (%)

\text{Conversions}Number of completed actions

\text{Visitors}Total visitors or sessions

Example

120 purchases from 4 000 visitors → CR = 3 %

Did You Know?

E-commerce conversion rates average 2–3 %; a rate above 5 % puts a site in the top 25 % globally.

marketing conversion funnel

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More in Digital Marketing & Analytics

Click-Through Rate

Percentage of ad viewers who click on the ad.

Cost Per Mille (CPM)

Cost to reach 1 000 viewers with an ad.

Cost Per Click

Average price paid for each click on an ad.

Cost Per Acquisition

Average cost to acquire one paying customer or conversion.

Return on Ad Spend

Revenue generated for every currency unit spent on advertising.

Bounce Rate

Percentage of visits where the user left after viewing only one page.