Bounce Rate
Percentage of visits where the user left after viewing only one page.
Formula
Variables
Example
600 single-page visits out of 2 000 → BR = 30 %
How it works
Bounce rate measures the share of all sessions that ended after just one page view, so it tells you how often visitors did not continue interacting with the site. The formula works by dividing the number of single-page sessions by the total number of sessions, then multiplying by 100 to convert that fraction into a percentage. A higher bounce rate usually suggests weaker engagement, poor landing-page relevance, or technical issues, although the context of the page matters.
When to use it
Use this when evaluating landing pages, blog posts, ad traffic, or any web page where you want to know whether visitors keep exploring after the first page. It is especially useful in web analytics reports to compare engagement across pages, campaigns, or time periods.
Worked example, step by step
A website recorded 450 single-page sessions out of 1,500 total sessions. BR = (Single-page sessions / Total sessions) × 100 BR = (450 / 1500) × 100 BR = 0.30 × 100 BR = 30% So, the bounce rate is 30%.
Common mistakes to avoid
- Using page views instead of sessions in the denominator
- Forgetting to multiply by 100 when reporting the result as a percentage
- Assuming a high bounce rate always means the page is bad, without considering the page type or user intent
Did You Know?
Blogs naturally have higher bounce rates (70–90 %) because readers often find what they need on the first page.
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