Digital Marketing & Analytics

Basic

Bounce Rate

Percentage of visits where the user left after viewing only one page.

Formula

BR = \frac{\text{Single-page sessions}}{\text{Total sessions}} \times 100

Variables

BRBounce rate (%)

\text{Single-page sessions}Sessions with no second interaction

\text{Total sessions}All sessions

Example

600 single-page visits out of 2 000 → BR = 30 %

Did You Know?

Blogs naturally have higher bounce rates (70–90 %) because readers often find what they need on the first page.

marketing bounce analytics engagement

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More in Digital Marketing & Analytics

Click-Through Rate

Percentage of ad viewers who click on the ad.

Cost Per Mille (CPM)

Cost to reach 1 000 viewers with an ad.

Cost Per Click

Average price paid for each click on an ad.

Cost Per Acquisition

Average cost to acquire one paying customer or conversion.

Return on Ad Spend

Revenue generated for every currency unit spent on advertising.

Conversion Rate

Percentage of visitors who complete a desired action.