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4 results for “click”

Formulae (4)

CTR = \frac{\text{Clicks}}{\text{Impressions}} \times 100

Percentage of ad views that result in a click.

CPC = \frac{\text{Cost}}{\text{Clicks}}

Average amount paid for each click on an ad.

CTR = \frac{\text{Clicks}}{\text{Impressions}} \times 100

Percentage of ad viewers who click on the ad.

CPC = \frac{\text{Total Cost}}{\text{Clicks}}

Average price paid for each click on an ad.