Advertising metrics, social-media analytics and customer-value formulas
Percentage of ad viewers who click on the ad.
Cost to reach 1 000 viewers with an ad.
Average price paid for each click on an ad.
Average cost to acquire one paying customer or conversion.
Revenue generated for every currency unit spent on advertising.
Percentage of visitors who complete a desired action.
Percentage of visits where the user left after viewing only one page.
How actively an audience interacts with content on social media.
Total cost of acquiring one new customer including all sales and marketing expenses.
Predicted total revenue a single customer will generate over their relationship with a business.
Compares customer value against acquisition cost to assess marketing efficiency.
Average number of new users each existing user brings in through referrals.
Percentage of customers who stop using a product in a given period.
Mean revenue generated per active user in a period.
Measures customer loyalty by subtracting the share of critics from the share of advocates.