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3 results for “engagement”

Formulae (3)

ER = \frac{\text{Engagements}}{\text{Followers}} \times 100

How actively an audience interacts with content.

BR = \frac{\text{Single-page sessions}}{\text{Total sessions}} \times 100

Percentage of visits where the user left after viewing only one page.

ER = \frac{\text{Likes} + \text{Comments} + \text{Shares}}{\text{Followers}} \times 100

How actively an audience interacts with content on social media.