Digital Marketing & Analytics

Basic

Engagement Rate

How actively an audience interacts with content on social media.

Formula

ER = \frac{\text{Likes} + \text{Comments} + \text{Shares}}{\text{Followers}} \times 100

Variables

EREngagement rate (%)

\text{Likes + Comments + Shares}Total interactions on a post

\text{Followers}Total follower count

Example

800 interactions, 10 000 followers → ER = 8 %

Did You Know?

Micro-influencers (1 000–10 000 followers) often achieve engagement rates 3–5× higher than mega-influencers.

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More in Digital Marketing & Analytics

Click-Through Rate

Percentage of ad viewers who click on the ad.

Cost Per Mille (CPM)

Cost to reach 1 000 viewers with an ad.

Cost Per Click

Average price paid for each click on an ad.

Cost Per Acquisition

Average cost to acquire one paying customer or conversion.

Return on Ad Spend

Revenue generated for every currency unit spent on advertising.

Conversion Rate

Percentage of visitors who complete a desired action.