Business & Commerce
Intermediate

Conversion Rate

The share of visitors or leads that take the desired action.

Formula

CR=ConversionsVisitors×100%CR = \dfrac{Conversions}{Visitors}\times 100\%

Variables

CRConversion rate
ConversionsDesired actions
VisitorsTotal visitors

Example

300 sales / 10000 visits = 3%

Did You Know?

Typical e-commerce conversion rates hover around 2–3%, so small gains are worth large optimization efforts.

conversionmarketingfunnel