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5 results for “exposure”

Formulae (5)

SOV = \frac{\text{Your impressions}}{\text{Total market impressions}} \times 100

Your brand’s share of all advertising exposure in a market.

EV = \log_2\!\left(\frac{N^2}{t}\right)

Combines aperture and shutter speed into one exposure figure.

N^2 \propto \frac{ISO}{t}

Aperture, shutter and ISO trade off to keep exposure constant.

f = \frac{N}{E}

Number of claims per unit of exposure.

OR = \frac{a \times d}{b \times c}

Ratio of the odds of exposure among cases versus controls in a case-control study.