Game Theory & Decision
Advanced
Expected Utility
Weighted average of the utility of outcomes, not just their cash value.
Formula
Variables
EUExpected utility
p_iProbability i
u(x_i)Utility of outcome i
Example
Diminishing utility explains why people buy insurance despite negative EV.
Did You Know?
Expected utility, formalised by von Neumann and Morgenstern in 1944, explains risk-averse behaviour.
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